| 5 ways to use social media for things you are already doing |
| Sunday, 21 March 2010 11:15 |
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One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what’s crying out to be done, adding something else or something new like social media can feel like a real burden. Sometimes the only way to rationalize and prioritize something new is to understand the benefits in relation to everything else your doing and take a new view based on that understanding.
Start to think in terms of doing more with less effort, not simply doing more. If I can let small business owners get a glimpse of social media through this lens, they might just decide to go a little deeper. Here are five ways to look at it.
1) Follow up with prospects
2) Stay top of mind with customers
3) Keep up on your industry
4) Provide a better customer experience
5) Network with potential partner
One of the biggest road blocks facing small businesses when addressing social media is the question of return on investment. With so little time devote to what’s crying out to be done, adding something else or something new like social media can feel like a real burden. Sometimes the only way to rationalize and prioritize something new is to understand the benefits in relation to everything else your doing and take a new view based on that understanding.
Start to think in terms of doing more with less effort, not simply doing more. If I can let small business owners get a glimpse of social media through this lens, they might just decide to go a little deeper. Here are five ways to look at it.
1) Follow up with prospects 2) Stay top of mind with customers 3) Keep up on your industry 4) Provide a better customer experience 5) Network with potential partners Read the full article here: http://socialmediatoday.com/SMC/181991
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