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About URLs?
Tuesday, 20 April 2010 14:00

 

What are Keywords?

Keyword or keyword phrases are the most essential part of the websites as they are the basis for the search engine and help users to understand the products and services offered by the website.
Keywords are generally the combination of 2-3 words, expects the targeted prospects likely to search for. The Keywords should be relevant to the webpage content and correct choice of keywords is very important to optimize a website.
Generally Keyword phrases are better than single keywords. E.g. "Live chat software" is much better than "software" or "Live chat", thus Keywords should always be meaningful which are likely to search by the customer.

 

Why is the wording of the URLs important for SEO?

SEO friendly URL is important because:

• It can tell a human visitor the type of content in the page

• It helps in your site ranking for the targeted keywords

 

One of the areas that gets very little attention from webmasters with regard to SEO is the URL structure. Search engines can be blocked from crawling your website completely by using poor URL structures.

 

These days many websites use content management systems for easy management of websites. Through these content management systems, we can create new web pages and when we create new pages through these content management systems, the URL of the page too is generated automatically and they will often be with special characters such as "&", "?", "=", "%", numbers, etc. When there are too many such parameters search engine spiders will not be able to crawl your pages successfully. Websites that are database driven too have such problems. This can undermine all the other SEO efforts that you have taken for your website.

Besides blocking the search engine spiders, URLs with too many parameters are difficult to remember. When a human visitor wants to visit one of your products pages, it would be easier to remember an URL that has the product name rather than dynamic URLs with too many special characters. One of the best places to introduce your keywords is your URL and you must make sure that you select the appropriate keyword for each page and come up with descriptive URLs.

 

What is a URL?

URL stands for Uniform Resource Locator, which means it is a uniform (same throughout the world) way to locate a resource (file or document) on the Internet. The URL specifies the address of a file and every file on the Internet has a unique address. Web software, such as your browser, use the URL to retrieve a file from the computer on which it resides.

The actual URL is a set of four numbers separated by periods. An example of this would be 202.147.23.8 but as these are difficult for humans to use, addresses are represented in alphanumeric form that is more descriptive and easy to remember. Thus, the URL of this site which is URL 209.164.80.192 can also be written as www.webdialogue.eu

 

The Internet Domain Name System translates the alphanumerical address to numeric.

 

How the typical URL is built:

• Format of a URL: Protocol://site address/path/filename

• For example, the URL of this site is: http://www.webdialogue.eu

• and a typical page on this site would be: http://www.webdialogue.eu/aboutus.html

 

The above URL consist of:

• Protocol: http

• Host computer name: www

• Domain name: webdialogue

• Domain type: eu

• Path: /aboutus

• File name .html

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Testimonials

 

I want to thank you again for your efforts in this, as a result, the number of visitors to my website has increased extensively.

- Gregory Goossens, Attorney, Fiscuriosa, November 2009

 

You are doing a great job!

- Christian Hald Buhl, Strategy Manager, SPOT ON DENMARK, September 2009

 



We checked our website and IT WORKED! It comes up on top of the Google search. Could you now please be so kind as to do the same for our other website? Many thanks.

- Monika Derecque, Director,
European Association of Pharmaceutical Full-line Wholesalers,
August 2008



Niels Bramsen from WebDialogue has done excellent work for us in sizable projects creating user guides, and making our web pages much more readable. He has a great eye for page layout and good editorial skills in English, with much creative flair. WebDialogue has also been a diligent, dependable and careful business partner, and we already have further projects WebDialogue will be involved with.

- Richard Foster, Managing Director,
EuroBrussels Limited, August 2007



Being a part of the network of Niels Bramsen in Brussels I would like to underline his excellent skills in creative business thinking, deep knowledge of the field of interactive media, professional understanding of web-design and his strong capabilities within the field of corporate communication. Apart from this he pays deep respect and loyalty to whatever project he is related to.

- Peter Munch-Madsen, Political Consultant,
Impact Brussels, December 2006



Excellent article on SEO, I like it very much and am happy to buy.

- Maryke Hanneman,
Editor of The Brussels Connection, June 2008



Niels Bramsen from WebDialogue has excellent communication skills, is very creative in business matters and hard working. Niels is the best teacher I ever had. Thanks to him I have learned lot, thank you so much.

-Hasnaa Bnouhachem, Marketing and Database Analyst,
Casaxe, November 2008



As a long-time colleague and friend, I know Niels Bramsen as a hard-working and clear eyed strategist. He has no problem making bold choices and is a thrilling thinker. No conversation with him is dull.

- Lars Andreas Pedersen, Screenwriter of several Danish movies and freelance copywriter at Wibroe, Duckert & Partners,
June 2006



Thanks a lot for the articles. It’s immensely exiting reading.

- Pierre Collignon, Editor of Insight Section of Jyllands-Posten,
Danish paper, May 2006

 

 

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