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Why doesn't my great website get the traffic it deserves? Print E-mail
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Small organisations often under-value the power of the web to bring them new business, and to bring them precisely the kinds of clientele they want. Some will invest in a great website and then fail to market it. There are great websites that are virtually "invisible" on the WWW. Marketing on the web has at least this in common with other marketing: Regardless of the quality of the advertisement, it will not bring you traffic unless lots of people see it.

Last Updated on Friday, 25 September 2009 14:30
 
Tell me why SEO investments pay Print E-mail
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Most Internet surfers use search engines to find services or information. When a customer is searching for a product which is listed in your website, your product listing should come on top.

  • SEO benefits include targeted traffic, increase brand visibility, high ROI, and higher sales
  • Not only it is one of the most cost-effective ways of marketing but also have better usability, cross-browser compatibility and accessibility
We, at WebDialogue, are committed to sustainable results and maximum return on investments, through methodical search engine positioning.
 
What is SEO? Print E-mail
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The purpose of Search Engine Optimization (SEO) is to have your website appear at the top of search engine queries for as many relevant search phrases as possible. WebDialogue will help you improve your website’s ranking and increase the volume of targeted audience.
Probably more than 80% of most website traffic comes from search engines and directories. Your SEO and positioning techniques should be strategic in order to attract the right customers/audience and to place your site better than competitors.

  • Our goal is to meet your online marketing requirements ethically and professionally
  • We do this through coding (mainly in XHTML and programming) and text writing
 
Isn't meta tag overestimated? Print E-mail
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"I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s."

Personally, I think meta-tag content gets a bad rap because, in the past, many SEO professionals and website owners exploited meta-tags to achieve undeserved search engine visibility. As a result, the tags’ content was devalued in favor of other criteria. Overall, though, if you look at the big picture, meta-tag abuse contributed to the evolution of better, more accurate ways for determining the "aboutness" of web documents."
- Quote from searchengineland

 
Is flash bad for SEO? Print E-mail
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  1. Have your website rebuilt using only small pieces of flash and have the rest done in traditional HTML. We can help you with this work if you want to. I see you have approximately six unique pages in three languages - in other words a rather simple website. This we could redo for you in HTML within weeks. (Less cool graphic, but MUCH more discoverable on the web, guaranteeing you more business than your present website gives.) After this work, you now have the option to do various tricks to really make this new HTML site visible.
  2. You can keep you website as it is, and we could do various work on the internet (not you your website, but on others') in order to make your site more profiled and linked to. This solution is not as good as 1), as it will not improve you Google search results very much, but it will bring you traffic from other sources. Here are some ideas:

 

Last Updated on Friday, 10 July 2009 16:03
 
How do you evaluate and benchmark? Print E-mail
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We take a ‘picture’ of our current situation (page rank the pages of our site) in order to be able to compare the results later on and check the impact of the system in place. The "picture" of the site's present page rank, Alexa rank and positioning for ten different search entries in google will give us something to compare with for later evaluation.

Example:
Frozen picture of www.webdialogue.eu on the internet as of 29 April 2009:

  • Alexa rank: 5,228,389
  • PageRank: 5/10
  • Sites Linking In: 12

Search positioning in Google:
For these two queries you are positioned very good so no need to work on that:

  • Webdialogue 1
  • Web Dialogue 1

Would you agree that we should focus on these ten queries as benchmarking?

  • communication
  • communication tools
  • advocacy
  • strategy
  • campaigning
  • campaign
  • worldcom
  • pr
  • public relations
  • policy

If you agree, I will ask my assistant to find these positions for you. Otherwise, please write me your preferred queries as your know your clients better than me.

Last Updated on Friday, 10 July 2009 16:06
 
Does every page of my website really need to be optimised? Print E-mail
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In a word - yes.
Every page of a website can be a potential entry point or ‘landing page’ for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimised for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the only important page on your site.
 
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Web visibility within European Affairs...

 

Your online communication is crucial

WebDialogue is specialist at displaying your European Affairs messages and service to the world - and that's online.
It’s inexpensive and fun!

 

Don't just get a website
- get web visibility


Testimonials

 

I want to thank you again for your efforts in this, as a result, the number of visitors to my website has increased extensively.

- Gregory Goossens, Attorney, Fiscuriosa, November 2009

 

You are doing a great job!

- Christian Hald Buhl, Strategy Manager, SPOT ON DENMARK, September 2009



Thanks, the keywords list looks great to me! Excellent that we can go online already today, great work!! Thank you for keeping me updated.

- Marijn Verhees, Assistant for MEP Lambert van Nistelrooij,
June 2009



We checked our website and IT WORKED! It comes up on top of the Google search. Could you now please be so kind as to do the same for our other website? Many thanks.

- Monika Derecque, Director,
European Association of Pharmaceutical Full-line Wholesalers,
August 2008



Niels Bramsen from WebDialogue has done excellent work for us in sizable projects creating user guides, and making our web pages much more readable. He has a great eye for page layout and good editorial skills in English, with much creative flair. WebDialogue has also been a diligent, dependable and careful business partner, and we already have further projects WebDialogue will be involved with.

- Richard Foster, Managing Director,
EuroBrussels Limited, August 2007



Being a part of the network of Niels Bramsen in Brussels I would like to underline his excellent skills in creative business thinking, deep knowledge of the field of interactive media, professional understanding of web-design and his strong capabilities within the field of corporate communication. Apart from this he pays deep respect and loyalty to whatever project he is related to.

- Peter Munch-Madsen, Political Consultant,
Impact Brussels, December 2006



Excellent article on SEO, I like it very much and am happy to buy.

- Maryke Hanneman,
Editor of The Brussels Connection, June 2008



Niels Bramsen from WebDialogue has excellent communication skills, is very creative in business matters and hard working. Niels is the best teacher I ever had. Thanks to him I have learned lot, thank you so much.

-Hasnaa Bnouhachem, Marketing and Database Analyst,
Casaxe, November 2008



As a long-time colleague and friend, I know Niels Bramsen as a hard-working and clear eyed strategist. He has no problem making bold choices and is a thrilling thinker. No conversation with him is dull.

- Lars Andreas Pedersen, Screenwriter of several Danish movies and freelance copywriter at Wibroe, Duckert & Partners,
June 2006



Thanks a lot for the articles. It’s immensely exiting reading.

- Pierre Collignon, Editor of Insight Section of Jyllands-Posten,
Danish paper, May 2006