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Pay-Per-Click FAQ
Pay-Per-Click FAQ
Tuesday, 27 April 2010 15:54


Can I advertise at StudioVZ?

"Advertising in StudioVZ:
To book advertising space on meinvz.net please contact the studiVZ Ltd. sales team. They can be contacted through the postal address above or by email to sales[at]studivz[dot]net. Please do not contact the sales team for support – you can find this in our Help section."
Advertising in StudioVZ is not simple. It requires personal contact to the sales team and then a set up of unique campaign.


Can I advertise at Tuenti.com?

Tuenti.com does not have an English version of their site, so it is hard to see exactly how to advertise there. Here is a link that might reveal to you: http://blog.tuenti.com/categorias/prensa/


Can I advertise in Facebook?

- Yes. To have a constant presence in Facebook you can run continuous phases of campaigns promoting your activities. It's generally know that Google AdWords is getting more and more expensive, so while Facebook is still affordable we propose campaigns running on background level (meaning inexpensive but constant presence to your preferred target group).


How do I know that nobody is clicking on my PPC ads to abuse it and cost me money?

Abuse of clicks is prevented. Note that the AdWords system examines each click that your ads receive, considering Internet protocol (IP) address, the time of the click and various other data points. Clicks determined to be invalid are automatically filtered from your account. You will not be charged for these clicks and they will not appear in your account statistics. You can view filtered clicks by running an invalid clicks report.
AdWords automatically filters invalid clicks or abuse. If someone were to multi-click on your ads to destroy your budget, this malicious abuse will be filtered so that you are not charged for it.


Can the keywords we book in AdWords be either very deep or very specific?

Chosen keywords can be either broad or specific. Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order and possibly along with other terms. Your ads could also be displayed for singular/plural forms, synonyms and other relevant variations. For example, you ad might appear on tennis shoe or tennis trainers. (https://adwords.google.com/support/bin/answer.py?answer=6100&hl=en_GB


Isn't your price for setting up the whole campaign expensive?

Do remember that once we have set up the campaign it will be very easy and cheap to have it running a slow background burner, that could slowly bring in a steady flow of visitors to your site.
As an example: during four weeks one of my campaigns have generated 200 visitors for just 9 EUR. And I would love to run a slow and long "background" campaign for you after the hectic time of the election, for hardly any costs.

It's true that our prices are set for clients who wants to do at least six month, so that the investment of setting up the campaign will get returned. If a client only takes one or two months, then it might seem expensive.
No matter if the campaign last long or short, setting up the whole scenario does take several hours in order to not target a random audience, but the exact target group.
The same for the monthly charge; it's about optimising the investment.


Can I compose the displayed URL to make it read better?

Google AdWords ads won't display if the display and distination URL are not the same. Here is what Google says:
"To ensure a positive user experience, we require the top-level domain of
your ad's Display URL to match that of its Destination URL (the URL of
your landing page). Where you have keyword-level Destination URLs, these
are still considered to be Destination URLs and this policy applies to
them as well. We monitor and do not allow ads that redirect to different
Destination URLs."

In other words, if the URL that you want to display (fx www.webdialogue.eu), is different from the URL where the user is taken (fx webdialogue.web.eu) - and that is a problem. So either we must write the not so beautiful URL in the add, or we really want to write the cool URL in the add, we must make this landing page change appearence so that it looks like this cool URL (www.lambertvannistelrooij.nl). Your webmaster of the cda.nl might be able to do this for you.


Does loading speed have any say i PPC?

The loading speed has a big impact on whether ads will display or not. If your website is very slow we don't get many impressions and clicks.
Is there anything you can do with your webmaster and organisation to make the website load quicker? For example you could ask your web producer if the web hotel quality could be increased to have faster load time?


Web visibility within European Affairs...


Your online communication is crucial

WebDialogue is specialist at displaying your European Affairs messages and service to the world - and that's online.
It’s inexpensive and fun!


Don't just get a website
- get web visibility



I want to thank you again for your efforts in this, as a result, the number of visitors to my website has increased extensively.

- Gregory Goossens, Attorney, Fiscuriosa, November 2009


You are doing a great job!

- Christian Hald Buhl, Strategy Manager, SPOT ON DENMARK, September 2009


We checked our website and IT WORKED! It comes up on top of the Google search. Could you now please be so kind as to do the same for our other website? Many thanks.

- Monika Derecque, Director,
European Association of Pharmaceutical Full-line Wholesalers,
August 2008

Niels Bramsen from WebDialogue has done excellent work for us in sizable projects creating user guides, and making our web pages much more readable. He has a great eye for page layout and good editorial skills in English, with much creative flair. WebDialogue has also been a diligent, dependable and careful business partner, and we already have further projects WebDialogue will be involved with.

- Richard Foster, Managing Director,
EuroBrussels Limited, August 2007

Being a part of the network of Niels Bramsen in Brussels I would like to underline his excellent skills in creative business thinking, deep knowledge of the field of interactive media, professional understanding of web-design and his strong capabilities within the field of corporate communication. Apart from this he pays deep respect and loyalty to whatever project he is related to.

- Peter Munch-Madsen, Political Consultant,
Impact Brussels, December 2006

Excellent article on SEO, I like it very much and am happy to buy.

- Maryke Hanneman,
Editor of The Brussels Connection, June 2008

Niels Bramsen from WebDialogue has excellent communication skills, is very creative in business matters and hard working. Niels is the best teacher I ever had. Thanks to him I have learned lot, thank you so much.

-Hasnaa Bnouhachem, Marketing and Database Analyst,
Casaxe, November 2008

As a long-time colleague and friend, I know Niels Bramsen as a hard-working and clear eyed strategist. He has no problem making bold choices and is a thrilling thinker. No conversation with him is dull.

- Lars Andreas Pedersen, Screenwriter of several Danish movies and freelance copywriter at Wibroe, Duckert & Partners,
June 2006

Thanks a lot for the articles. It’s immensely exiting reading.

- Pierre Collignon, Editor of Insight Section of Jyllands-Posten,
Danish paper, May 2006



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