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Pay-Per-Click FAQ
Pay-Per-Click FAQ
Tuesday, 27 April 2010 15:54

 

Can I advertise at StudioVZ?

"Advertising in StudioVZ:
To book advertising space on meinvz.net please contact the studiVZ Ltd. sales team. They can be contacted through the postal address above or by email to sales[at]studivz[dot]net. Please do not contact the sales team for support – you can find this in our Help section."
Advertising in StudioVZ is not simple. It requires personal contact to the sales team and then a set up of unique campaign.

 

Can I advertise at Tuenti.com?

Tuenti.com does not have an English version of their site, so it is hard to see exactly how to advertise there. Here is a link that might reveal to you: http://blog.tuenti.com/categorias/prensa/

 

Can I advertise in Facebook?

- Yes. To have a constant presence in Facebook you can run continuous phases of campaigns promoting your activities. It's generally know that Google AdWords is getting more and more expensive, so while Facebook is still affordable we propose campaigns running on background level (meaning inexpensive but constant presence to your preferred target group).

 

How do I know that nobody is clicking on my PPC ads to abuse it and cost me money?

Abuse of clicks is prevented. Note that the AdWords system examines each click that your ads receive, considering Internet protocol (IP) address, the time of the click and various other data points. Clicks determined to be invalid are automatically filtered from your account. You will not be charged for these clicks and they will not appear in your account statistics. You can view filtered clicks by running an invalid clicks report.
AdWords automatically filters invalid clicks or abuse. If someone were to multi-click on your ads to destroy your budget, this malicious abuse will be filtered so that you are not charged for it.
(http://adwords.google.com/support/bin/answer.py?hl=en-uk&answer=74435

 

Can the keywords we book in AdWords be either very deep or very specific?

Chosen keywords can be either broad or specific. Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order and possibly along with other terms. Your ads could also be displayed for singular/plural forms, synonyms and other relevant variations. For example, you ad might appear on tennis shoe or tennis trainers. (https://adwords.google.com/support/bin/answer.py?answer=6100&hl=en_GB

 

Isn't your price for setting up the whole campaign expensive?

Do remember that once we have set up the campaign it will be very easy and cheap to have it running a slow background burner, that could slowly bring in a steady flow of visitors to your site.
As an example: during four weeks one of my campaigns have generated 200 visitors for just 9 EUR. And I would love to run a slow and long "background" campaign for you after the hectic time of the election, for hardly any costs.

It's true that our prices are set for clients who wants to do at least six month, so that the investment of setting up the campaign will get returned. If a client only takes one or two months, then it might seem expensive.
No matter if the campaign last long or short, setting up the whole scenario does take several hours in order to not target a random audience, but the exact target group.
The same for the monthly charge; it's about optimising the investment.

 

Can I compose the displayed URL to make it read better?

Google AdWords ads won't display if the display and distination URL are not the same. Here is what Google says:
"To ensure a positive user experience, we require the top-level domain of
your ad's Display URL to match that of its Destination URL (the URL of
your landing page). Where you have keyword-level Destination URLs, these
are still considered to be Destination URLs and this policy applies to
them as well. We monitor and do not allow ads that redirect to different
Destination URLs."

In other words, if the URL that you want to display (fx www.webdialogue.eu), is different from the URL where the user is taken (fx webdialogue.web.eu) - and that is a problem. So either we must write the not so beautiful URL in the add, or we really want to write the cool URL in the add, we must make this landing page change appearence so that it looks like this cool URL (www.lambertvannistelrooij.nl). Your webmaster of the cda.nl might be able to do this for you.

 

Does loading speed have any say i PPC?

The loading speed has a big impact on whether ads will display or not. If your website is very slow we don't get many impressions and clicks.
Is there anything you can do with your webmaster and organisation to make the website load quicker? For example you could ask your web producer if the web hotel quality could be increased to have faster load time?

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