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What is Alexa rank? Print E-mail
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Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period. A site's ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day.

Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.

Alexa's traffic rankings are for top level domains only (e.g. domain.com). We do not provide separate rankings for subpages within a domain (e.g. http://www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com) unless we are able to automatically identify them as personal home pages or blogs, like those hosted on Geocities and Tripod. If a site is identified as a personal home page or blog, its traffic ranking will have an asterisk (*) next to it: Personal Page Avg. Traffic Rank: 3,456*. Personal pages are ranked on the same scale as a regular domain, so a personal page ranked 3,456* is the 3,456th most popular page among Alexa users.
 
What is Google page rank? Print E-mail
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Google has its own algorithm of giving ranking to the webpages which is called Page Rank. Google basically counts the number of incoming links to your webpages along with some other factors and then to determine the importance of your web page and where it should rank. For a Page Rank it is not just the number of incoming links, it is the quality and the number of out going links also.

PageRank is calculated by votes given to the links on a web page and the number of links pointing to that web page. Thus lesser number of links means more share of the vote is provided to each link. PageRank is given on a scale of 0-10. However, the importance of the link in that page content is also given due consideration. For e.g. a auto spare part manufacturing site having links to a site on writing will not be given importance by Google. Similarly, Google also gives importance to the site, which is giving the link. For e.g. if 'A' a well-known site provides a link to site 'B', this link will be given more importance than a link given by site 'C' which is a relatively unknown site.

PageRank is a trademarked term used by Google. It is a system implemented by them to rank pages on the basis of their importance and relevance to certain keywords. If PageRank likes your page and finds it useful according to its parameters you are set for a high ranking on the search result page. Other search engines also use similar systems to rank pages and have various trademark names for these programs.
 
What good is having a web site if it is not being seen? Print E-mail
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90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)... at a fraction of the cost!

Why? Simply put, when a consumer finds you through a search engine they are ready to act. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.
 
What leads to a lowering of ranking and how to avoid it? Print E-mail
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A newly launched website or newly optimized website can lower the rankings of one's own site. Broken link, link farms, excessive usage of keywords are some of the other factors which can lower the rankings of a website.
 
Why do we submit to low Page Rank sites? Print E-mail
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We submit to low page ranks because slowly when these low page rank sites will grow to PR4 and PR5, you will also get the higher page rank and searchability. Infact this looks very natural to the search engines
 
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Web visibility within European Affairs...

 

Your online communication is crucial

WebDialogue is specialist at displaying your European Affairs messages and service to the world - and that's online.
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