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Site map and Page Rank?
Friday, 10 July 2009 15:37

 

 

What is Alexa rank?

Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period. A site's ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day.

Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.

Alexa's traffic rankings are for top level domains only (e.g. domain.com). We do not provide separate rankings for subpages within a domain (e.g. http://www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com) unless we are able to automatically identify them as personal home pages or blogs, like those hosted on Geocities and Tripod. If a site is identified as a personal home page or blog, its traffic ranking will have an asterisk (*) next to it: Personal Page Avg. Traffic Rank: 3,456*. Personal pages are ranked on the same scale as a regular domain, so a personal page ranked 3,456* is the 3,456th most popular page among Alexa users.

 

 

What is Google page rank?

Google has its own algorithm of giving ranking to the webpages which is called Page Rank. Google basically counts the number of incoming links to your webpages along with some other factors and then to determine the importance of your web page and where it should rank. For a Page Rank it is not just the number of incoming links, it is the quality and the number of out going links also.

PageRank is calculated by votes given to the links on a web page and the number of links pointing to that web page. Thus lesser number of links means more share of the vote is provided to each link. PageRank is given on a scale of 0-10. However, the importance of the link in that page content is also given due consideration. For e.g. a auto spare part manufacturing site having links to a site on writing will not be given importance by Google. Similarly, Google also gives importance to the site, which is giving the link. For e.g. if 'A' a well-known site provides a link to site 'B', this link will be given more importance than a link given by site 'C' which is a relatively unknown site.

PageRank is a trademarked term used by Google. It is a system implemented by them to rank pages on the basis of their importance and relevance to certain keywords. If PageRank likes your page and finds it useful according to its parameters you are set for a high ranking on the search result page. Other search engines also use similar systems to rank pages and have various trademark names for these programs.

 

 

What good is having a web site if it is not being seen?

90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)... at a fraction of the cost!

Why? Simply put, when a consumer finds you through a search engine they are ready to act. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.

 

 

What leads to a lowering of ranking and how to avoid it?

A newly launched website or newly optimized website can lower the rankings of one's own site. Broken link, link farms, excessive usage of keywords are some of the other factors which can lower the rankings of a website.

 

 

Why do we submit to low Page Rank sites?

We submit to low page ranks because slowly when these low page rank sites will grow to PR4 and PR5, you will also get the higher page rank and searchability. Infact this looks very natural to the search engines

 

 

What are RSS feeds? How do they help my website rankings?

RSS stands for "Really Simple Syndication." It is a type of web feed. A web feed (or a news feed) is a data format used for distributing frequently updated content to outside websites. Content distributors syndicate web feeds, thereby allowing other websites to subscribe to them.

RSS feeds help your ranking because they connect your website to other website that are interested in your website and want to stay updated on your content updates. When search engines see that your other websites are interested in what you offer, they assume that your content is valuable, so they raise your website ranking.

 

What is SMO?

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

 

What is a landing page?

Every page of a website can be a potential entry point or ‘landing page’ for visitors. Often landing pages are created specially for the purpose of being one of the first entry points to your site.
But you can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimised for optimal ranking.

 

Despite attempts to get keywords ranked, there have been no results. Why?

The website would need to be studied carefully to decide why keywords are not getting ranked. However a few points to consider include:

• If you have paid for submissions but are unable to see results then most probably the keywords and the website are not fitting the criteria set by the search engines

• If the website is new, wait for at least three months before you start making any major changes

• After this period if keywords are still not ranked then you need to employ optimization techniques such as linking to quality text from other websites, taking on advertising partners, etc.

 

What is my site ranking dependent on?

Site ranking tends to be "cumulative" and is dependent on the following factors:

• The specific keyword phrases (search terms) that have been targeted

• The overall competitiveness of your industry - how many players are there?

• Whether you are targeting a regional, national, or international market

• How well ranking is monitored and the site tweaked over time for SEO improvement

• The progress of your inbound linking campaign

• Number of competitor sites achieving new ranking themselves

 

It's been several months and my website finally shows up in Google but it's ranked in the hundreds. Why is that?

It's not always easy to get better search engine rankings. Search engines continually change their algorithms and tweak their rules for ranking.

It is possible that Google does not fully read your page due to structural issues, your website (or at least individual web pages) could be lacking in meaningful content, no significant websites link to you, your website is too small to be of any value to people searching for your topic, or any other range of problems.

Search engines may be flooded with websites on a given topic, making it more difficult to achieve higher rankings. As such, a good search engine optimiser will look for a niche to exploit. For example, consider whether your website has greater appeal to a local, national, or international region.

 

Why doesn't my web site rank very well in search engines?

Having your web site rank high in the search engines is a science and the rules for search engine optimization are always changing.

Here are some reasons why you may be having poor ranking:

• Incorrect usage of the TITLE tag or no TITLE tag content

• Too many occurrences of the same word in a page (spamming)

• Missing H1 and H2 heading tag content

• Missing ALT tag content in your graphic links

• No meaningful content in the first 250 characters on each page

• Less than 200 words per page

• Very few pages on your website

• No links from other websites to your website (link popularity)

 

Is there any simple and less time consuming solution to get top search engine ranking?

There is no simple solution to reach high search engine rankings other than SEO. Though Search engine optimization is time consuming process and requires expertise to get you the top ranking, it is futuristic and keeps you in competition forever.

 

What is TrustRank?

TrustRank is a system that helps identify reputable pages from those that considered as Spam. It uses both automation and human efforts. The algorithm chooses a seed set of pages that are then evaluated by humans. An inverse PageRank that selects websites that link to many sites identifies a seed set.

The final set is created after eliminating sites that aren't listed on major directories and sites such as DMOZ clones. Once the seed set is analyzed by humans it is then rated by the algorithm on the basis of their connectivity with trusted seed pages. Thus the farer a page is from a trusted site the less chances of it being trusted. TrustRank can be used independently or along with other ranking systems such as PageRank.

 

What is Page Rank?

Google has its own algorithm of giving ranking to the webpages which is called Page Rank. Google basically counts the number of incoming links to your webpages along with some other factors and then to determine the importance of your web page and where it should rank. For a Page Rank it is not just the number of incoming links, it is the quality and the number of out going links also.


PageRank is calculated by votes given to the links on a web page and the number of links pointing to that web page. Thus lesser number of links means more share of the vote is provided to each link. PageRank is given on a scale of 0-10. However, the importance of the link in that page content is also given due consideration. For e.g. a auto spare part manufacturing site having links to a site on writing will not be given importance by Google. Similarly, Google also gives importance to the site, which is giving the link. For e.g. if 'A' a well-known site provides a link to site 'B', this link will be given more importance than a link given by site 'C' which is a relatively unknown site.


PageRank is a trademarked term used by Google. It is a system implemented by them to rank pages on the basis of their importance and relevance to certain keywords. If PageRank likes your page and finds it useful according to its parameters you are set for a high ranking on the search result page. Other search engines also use similar systems to rank pages and have various trademark names for these programs.

 

Why does a sitemap need to be submitted to search engines?

It enables you to get more information about your website from search engine webmaster tools such as the Google Webmaster tools and Yahoo! Site Explorer.

The sitemap once submitted to search engines help them to easily identify different pages of your website. Before preparing a sitemap make sure that all the pages your website are connected by way of internal links.

 

A sitemap ensures that no page is left without being crawled by the search engine. A sitemap makes it a lot easier for search engines to crawl all the pages in your website. Whatever pages both static and dynamic listed in a sitemap will be crawled without failure by the search engines using a sitemap. Not only does a site map enable visitors to locate the specific information they’re looking for, it also provides a similar benefit with SEO strategy. Search engine robots crawl Web sites on a regular basis, yet they often miss pages within a site due to poor navigation and hyperlink structure. By creating and submitting a site map to search engines, you’re allowing search robots to spider and index the entire site within just a few clicks.

 

What is a site map?

A site map is a representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

 

How do I add meta tags to the PDFs on the site?

Adding meta information to PDFs do not work the same way as in HTML files. It must simply be done by well filling in properties of each PDF file. There you have Title, Subject, Author, Keywords etc. - all corresponding to meta tags. So you can easily take the info that I have compiled, and fill it in (without html codes, of cause).
In the full version of Acrobat, go to File>Document Properties to specify Title, Author, Subject, and Keywords (meta data).

Complete the PDF document properties. Most PDFs don't have specified document properties, the most important of which is the Title. The Title property almost invariably represents the words that will be displayed as the heading of the search result. It’s the equivalent of the html title tag. If you don’t complete the Title property, the search engine is going to generate a title from the PDF’s content, and it may not be what you would choose.
(We’ve all seen some pretty goofy looking titles to search results associated with PDFs. Not only do they look ridiculous, but they probably won’t get clicked.)
Influence meta descriptions for PDFs. For web pages, the meta description is what is displayed under the title in a search result. With PDFs, the search engines search the copy (content text) of the PDF and select something to display. While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. Simply make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
More tips here: http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156

 

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