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What is KEI? Print E-mail
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KEI or Keyword Effectiveness Index is a system of ranking how popular a keyword is and the amount of competition it has on the Internet. With a high KEI your keywords will be more popular and will have less competition and thus will have a good chance to get a good ranking.

A lower KEI indicates that the keywords are not as popular and have a lot of competition. Hence a high KEI means that the keywords on your website are more profitable.
 
What are Meta Tags? Print E-mail
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Meta tags are HTML codes that are placed into the header on a web page following the Title Tags. Meta Tags are very important for your website's visibility for Search Engine Crawlers. The meta tag is invisible for the user.
 
What is Meta Description? Print E-mail
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The Meta description tag describes your site's content in just one or two sentences. It is a brief and concise summary of your page's content, which is used by search engines and directories for indexing a site. The meta description is invisible for the user.
 
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? Print E-mail
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It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Enquiro has documented survey research on the role of search engines in B2B transactions. Some important conclusions:

• Search engines play a dominant role in B2B purchases.

• Search engines are used in the early or mid research phase in the buying cycle

• Google is favored over other search engines

• Search engine research takes place at least one to two months before the buying decision

• Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.

• Position is a factor, with over 60 percent clicking on the top 3 listings.

With all this qualified traffic originating from search engines, it is more important than ever for B2B marketers, wholesalers, and B2B exchanges to ensure their Web sites are correctly optimized for good positioning in search results. There is also great value in SEO/SEM as a user-friendly marketing tool.
 
If I am to use PPC advertising isn’t it better to just place banner ads on websites? Print E-mail
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The difference between PPC advertising and banner ads is that PPC is keyword related and appears on search engine result pages while banner ads appear on individual websites.

The chances of a wide base of users spotting your site on a search engine are higher than at other websites. Also, banner ads are usually more expensive than PPC and probably not so effective either. However banner ads is a good move if you have the budget and is done as part of a complete marketing plan.
 
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Web visibility within European Affairs...

 

Your online communication is crucial

WebDialogue is specialist at displaying your European Affairs messages and service to the world - and that's online.
It’s inexpensive and fun!

 

Don't just get a website
- get web visibility


Testimonials

 

I want to thank you again for your efforts in this, as a result, the number of visitors to my website has increased extensively.

- Gregory Goossens, Attorney, Fiscuriosa, November 2009

 

You are doing a great job!

- Christian Hald Buhl, Strategy Manager, SPOT ON DENMARK, September 2009



Thanks, the keywords list looks great to me! Excellent that we can go online already today, great work!! Thank you for keeping me updated.

- Marijn Verhees, Assistant for MEP Lambert van Nistelrooij,
June 2009



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- Monika Derecque, Director,
European Association of Pharmaceutical Full-line Wholesalers,
August 2008



Niels Bramsen from WebDialogue has done excellent work for us in sizable projects creating user guides, and making our web pages much more readable. He has a great eye for page layout and good editorial skills in English, with much creative flair. WebDialogue has also been a diligent, dependable and careful business partner, and we already have further projects WebDialogue will be involved with.

- Richard Foster, Managing Director,
EuroBrussels Limited, August 2007



Being a part of the network of Niels Bramsen in Brussels I would like to underline his excellent skills in creative business thinking, deep knowledge of the field of interactive media, professional understanding of web-design and his strong capabilities within the field of corporate communication. Apart from this he pays deep respect and loyalty to whatever project he is related to.

- Peter Munch-Madsen, Political Consultant,
Impact Brussels, December 2006



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- Maryke Hanneman,
Editor of The Brussels Connection, June 2008



Niels Bramsen from WebDialogue has excellent communication skills, is very creative in business matters and hard working. Niels is the best teacher I ever had. Thanks to him I have learned lot, thank you so much.

-Hasnaa Bnouhachem, Marketing and Database Analyst,
Casaxe, November 2008



As a long-time colleague and friend, I know Niels Bramsen as a hard-working and clear eyed strategist. He has no problem making bold choices and is a thrilling thinker. No conversation with him is dull.

- Lars Andreas Pedersen, Screenwriter of several Danish movies and freelance copywriter at Wibroe, Duckert & Partners,
June 2006



Thanks a lot for the articles. It’s immensely exiting reading.

- Pierre Collignon, Editor of Insight Section of Jyllands-Posten,
Danish paper, May 2006