• What is cPanel?
• What is KEI?
• What are Meta Tags?
• What is Meta Description?
• Is Search Engine Marketing cost effective enough to increase profits for B2B marketers?
• If I am to use PPC advertising isn’t it better to just place banner ads on websites?
• What is PPC?
• What is a link farm?
• What is a sandbox?
• What is the robots.txt file?
• How can my website gain more back links?
• What is Google Analytics and how is it useful?
• What are back links?

What is cPanel?

• cPanel is the interface to the hosting of a website.
• It's not the CMS for managing the content of the website
• It's not the FTP for direct access to the website's directories

cPanel is the interface for managing the way the website is hosted on your hosting server. Normally backups, mail setup, anti-virus etc. is managed from here. Below image shows what it could look like. If your organisation has your own dedicated server park somewhere, and among these your site will be hosted. Access is always give with a user name and a password.

• Wikipedia: http://en.wikipedia.org/wiki/CPanel

What is KEI?

KEI or Keyword Effectiveness Index is a system of ranking how popular a keyword is and the amount of competition it has on the Internet. With a high KEI your keywords will be more popular and will have less competition and thus will have a good chance to get a good ranking.

A lower KEI indicates that the keywords are not as popular and have a lot of competition. Hence a high KEI means that the keywords on your website are more profitable.

What are Meta Tags?

Meta tags are HTML codes that are placed into the header on a web page following the Title Tags. Meta Tags are very important for your website's visibility for Search Engine Crawlers. The meta tag is invisible for the user.

What is Meta Description?

The Meta description tag describes your site's content in just one or two sentences. It is a brief and concise summary of your page's content, which is used by search engines and directories for indexing a site. The meta description is invisible for the user.

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers?

It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Enquiro has documented survey research on the role of search engines in B2B transactions. Some important conclusions:

• Search engines play a dominant role in B2B purchases.

• Search engines are used in the early or mid research phase in the buying cycle

• Google is favored over other search engines

• Search engine research takes place at least one to two months before the buying decision

• Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.

• Position is a factor, with over 60 percent clicking on the top 3 listings.

With all this qualified traffic originating from search engines, it is more important than ever for B2B marketers, wholesalers, and B2B exchanges to ensure their Web sites are correctly optimized for good positioning in search results. There is also great value in SEO/SEM as a user-friendly marketing tool.

If I am to use PPC advertising isn’t it better to just place banner ads on websites?

The difference between PPC advertising and banner ads is that PPC is keyword related and appears on search engine result pages while banner ads appear on individual websites.

The chances of a wide base of users spotting your site on a search engine are higher than at other websites. Also, banner ads are usually more expensive than PPC and probably not so effective either. However banner ads is a good move if you have the budget and is done as part of a complete marketing plan.

What is PPC?

Pay-per-click is a widely accepted brand building strategy. You only pay when a user clicks your ad. AdWords is the most well known PPC system. Although a search engine result shows the PPC ads separately many users are quite likely to click there if your descriptions and titles are attractive.

What is a link farm?

A link farm is any group of sites that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing).

What is a sandbox?

A sandbox is a type of filter that was put to use by Google in 2004. The main purpose of using sandbox is to stop newly formed sites from achieving higher rankings.
The philosophy behind sandbox is to let newly formed websites to first prove their mettle, before allotting them a rank. Thus it sieves the good sites from the bad ones.

What is the robots.txt file?

The robots.txt file is used to prevent cooperating web spiders from accessing all or part of a website which is otherwise publicly viewable. Web spiders are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code.

How can my website gain more back links?

In order to gain more inbound links, you need to do link building, which involves directory submission, one way linking, reciprocal linking or three-way linking.

What is Google Analytics and how is it useful?

Google Analytics is a free web-statistics solution that provides regular website statistics and also combines it with Google Adwords. Thus Google Analytics informs you of how visitors found your website and the manner in which they behave on it.

The advantages of Google Analytics are that web statistics are accessible and this can be used to make the site more search engine friendly. We can help you get started with Google Analytics.

What are back links?

Backlinks are incoming links to a website or web page. In the search engine optimization, the number and quality of a website's backlinks are one of the primary indicators of a website's importance. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.