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Benefit from the experience that we have developed over the years. The seminars below can save you or your staff loads of time and money.
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Workshop: Social Media for organisations
- How to easiest and with biggest impact become visible and reachable for your clients, members, readers, followers etc. Get loads of tricks & hints, and benefit from our experience gained at the social media market.
Search Engine Optimisation seminar
- What tools and options are available to improve your online visibility? Depending on your goals and the nature of your website there are many different ways to make your site discoverable. This seminar is your entrance.
Google Analytics Training
- Many organisations need to know what visitors do on their website, in order to improve readership, business and campaign effects. Some communication professionals are familiar with the Google Analytics statistics tool - but few master it to upgrade their website.
Workshop: How to write web visible texts & articles
- Brand your website effectively and get higher pagerank at the same time
Web Tools seminar - Please build me a ... !
- Overview of feasible IT solutions for small organisations
Websites for beginners
- Do you know what hosting, URL, web hotel, streaming, web 2.0, CMS, blog, SEO, intranet really means? If not this training is for you. We give you the pedagogical overview to arm your organisation for your next web move.
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WORKSHOP: Social Media for organisations & companies
How to easiest and with biggest impact get visible and reachable for your clients, members, readers, followers etc. Get loads of tricks & hints, and benefit from our experience with the social media landscape.
Workshop program:
- The sorts and types of Social Media landscape
- Strategy of which networks to pick
- Breakdown of time and effort
- Credibility and authenticity of your profiles
- Optimisation of your public display
- Combine blog with social media
- How to engage followers
- Discussion groups, polls, questions to communities
- Breakdown of expectations and goals
Formal details
Search Engine Optimisation seminar
What tools and options are available to improve your online visibility? Depending on your goals and the nature of your website there are many different ways to make your site discoverable. This seminar is your entrance.
Agenda of seminar:
- Intro to Seach Engine Optimisation, and why you should care. Main components of search engines.
- Directory & Search Engine Submissions. Submission of the website to directories helps you because of linking parameters.
- Meta info. Meta tags are hidden HTML codes to your pages that ensure that your website is indexed correctly with Google and Yahoo! etc.
- Hover and Alt texts. Use of hover texts (mouse-over texts) increases the "aboutness" of your pages if written with keyword attention. Writing ALT texts with keywords has same effect.
- Header user. Use of correct HTML headers will improve Google's prioritising of your text.
- Sitemap incl submission. The site map enables search engines to crawl your pages effectively and increase your display
- URL optimisation. If the URLs (the web address) of each page of your website have meaningful names, the search engines are more likely to display your website.
- Blogs, Press Releases and Social Media can help you as well, we explain how
- Q&As
Formal details
Google Analytics Training
Many organisations need to know what visitors do on their website, in order to improve readership, business and campaign effects. Some communication professionals are familiar with the Google Analytics statistics tool - but few master it to upgrade their website.
Agenda of seminar:
- Brief overview and features of Google Analytics
- Who are they and what do the want? Visitor analysis briefing.
- Tricks and hints to track improvement potentials on your website
- Deep combined searches in Analytics to check specific web activity
- Top 10 checks for daily or weekly website scan
- How to print, extract reports, fetch images etc. from Analytics for presentations
- Q&As
Formal details
Websites for beginners
Do you know what hosting, URL, web hotel, streaming, web 2.0, CMS, blog, SEO, intranet really means? If not this training is for you. We give you the pedagogical overview to arm your organisation for your next web move.
Agenda of seminar:
- Breaking down your needs
- Get familiar with the terminology
- How much do you really need?
- Who develops what?
- What demands very special skills?
- Visualisation of how websites work
- Breakdown of prices and timelines
Formal details
Workshop: How to write web visible texts & articles
Brand your website effectively and get higher pagerank at the same time
Agenda of seminar:
- What makes articles searchable/discoverable? We look at keyword density, pyramid structure, search engine criteria, header use, alt texts etc.
- What technical framework attracts search engines? We look at meta info, URL, title, article submission, PPC campaigning.
- How to convert the reader from visitor to "actor" (landing page principle and action points)
- You took your time writing your text. Why only post it on your own site?
- Q&As
Formal details
Web Tools seminar - Please build me a ... !
Overview of feasible IT solutions for small organisations
Example of applications we discuss
- Conference Management tool (contact storage, invitation send-out, registration & payment, confirmation mail)
- Discussion Forum, eventually including login to intranet
- Blog implementation, including RSS and commenting - on your site
- Who can develop it? Breakdown of time and prices.
Formal details
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Seminars
