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Friday, 04 September 2009 15:20

What's Search Engine Optimisation anyway?

 

SEO means to get your website appear high and well in search engines - for your relevant keywords. This increases your targeted audience.

More than 80% of most website traffic comes from the search engines and directories. Your SEO and positioning techniques should be strategic in order to attract the right customers/audience and to place your site better than competitors.

 

 

Link building
Reciprocal link exchanges to other websites is a very powerful promotional tool
Directory Submissions
For top ranking in search engines submission of the website to directories is great
Search Engine Submissions
Our submission services submit to a wide variety of search engines
Meta info
Meta tags ensure that your website is indexed correctly with Google and Yahoo! etc.
Hoover and Alt texts
Hoover texts and  ALT texts to images increase the "aboutness" of your pages, and give higher page rank
Sitemap
Sitemap enables search engines to crawl your site effectively
Header tags
Header tags are given more weight  than keywords in your regular text body by search engines
Google Sidewiki
New Google tool to publicly comment on websites - let us monitor it for you
Is there SEO for flash sites?
Yes! From today we offer a solution to make flash sites' content searchable for search engines.

 

 

Search Engine Optimisation in European Affairs

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Link Building

 

Most search engines rank their search result on the link popularity from your site. That means having lots of links:

 

  • To your site from outside internet
  • From your site to outside internet
  • Internally between pages on your website
  • Internally as anchors on the same page in your website
  • Links built well with alt text, mouse-over, titles etc.

 

The first one is the most important. But all of it helps your SEO, if it is done correctly with keywords and key phrases.

 

Here is a job that really can save you time

Reciprocal link exchanges to other websites is a very powerful promotional tool. You could spend hours contacting other webmasters to exchange links, and more time ensuring that the links are still up.

  • Our SEO experts take care of this for you
  • Our link packages are placed in a number of different and quality websites


Here is what we do for you:

  1. Find the websites to link with
  2. Make the link requests
  3. Wait on those link requests
  4. Process, organize, and manage the links
  5. Have the search engines find or "spider" your link partners
  6. Check to see if your links are still on your partner's websites

 

 

 


 

 

 

 

Directory Submission

 

To get strong ranking in search engine result pages, submission of the website in directories is important. Directory submissions send you targeted traffic and give you more one-way permanent links, increasing your website’s PageRank.

This work is very time consuming, and there is lots of e-mail confirmation pendings etc. to worry about. We worry about it for you.

 

  • We ensure the highest chances of acceptance for your site
  • Our staff is well trained with directory submission and follows all guidelines of submission
  • Manual submissions
  • You get detailed reports of your directory submissions made by us

 

This is how we normally proceed with directory submission:

  • We agree together with you on the best possible header and abstract to describe your company/website. See below proposal.
  • Some directories might have less character space (than below standard size) and we will shorten the text a bit
  • We submit your site to 100 strong directories (they are global, not European in order to to give you the highest possible pagerank effect)
  • Many directories want us to categorise the placement of the website and we do that manually, picking the one closest to your industry
  • When submission is done, we receive a confirmation mail (after hours, days, in some cases weeks), which we approve if everything looks right
  • The ranking effect will take place within some weeks after the registration
  • You don't have to lift a finger

 

We will propose submission data for you to review with following type of information:

  • Contact name: John Smith
  • Email Address:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Suggested URL: http://www.smiths.com
  • Title: A results-driven approach to communication – Smiths Communications Agency
  • Short Description: Smiths Communications is a strategic communications consultancy, providing communications management and advocacy services. We have been advising and representing the interests of corporations, trade associations, public institutions, NGOs and governments.
  • Meta data: we take the data from your source code

 

 

 


 

 

 

 

 

Search Engine Submissions

 

 

Looking for deep, fast web site submission across all search engines?

Our submission services submit to a wide variety of search engines. Don't spend your precious time doing the tedious work of going to every single search engine, approving the confirmation mails etc. That's what you have us for.

  • We ensure manual submission of your web site URL to top search engines, such as Lycos, MSN, Yahoo, AltaVista, Google, Businesswire and many more
  • Detailed reports of all the submissions

 

How do we do the submissions? We have the experts and SEO professionals who will manfully submit your website to search engines. We are against using the automated submission programs, we do not use software as many search engines consider such automated submissions as spam and they might blacklist the site forever.

 

 

We will propose submission data for you to review with following type of information:

  • Contact name: John Smith
  • Email Address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • Suggested URL: http://www.smiths.com
  • Title: A results-driven approach to communication – Smiths Communications Agency
  • Short Description: Smiths Communications is a strategic communications consultancy, providing communications management and advocacy services. We have been advising and representing the interests of corporations, trade associations, public institutions, NGOs and governments.
  • Meta data: we take the data from your source code

 

 

 

 


 

 

 

Meta Tags

 

 

Meta tags are additional HTML codes to your pages that ensure that your website is indexed correctly with Google and Yahoo! etc.

 

  • We examine your site’s present use of title tags and meta tags
  • We work out extended lists of strong keywords, page titles that attract automatic searches
  • We implement this on your site or we instruct your webmaster

 

What is meta tag? The meta tag describes your site's content in just one or two sentences and in keywords. It is a brief and concise summary of your page's content, which is used by search engines and directories for indexing a site. The meta tagging is invisible for the user.

 

 


 

 

 

 

Hover and Alt Tags

 


Hover texts or tooltips
Use of hover texts (mouse-over texts) increases the "aboutness" of your pages, and give higher page rank.

  • When holding the mouse over a link, a small text will appear
  • It's userfriendly and increases the page's ranking, if done right
  • We ensure that the toops tips contain relevant keyword that will tricker search engines
  • We are professional copywriters with talent for clever writing
  • WebDialogue can help you fix this, either by implementing it for you, or instructing your webmaster

 

Alt texts
Images, flash, photos etc. are not rankable for search engines and can lower your site's ranking. We can help you reverse that pattern.

  • By writing smart ALT texts with keywords we produce hidden ranking goodies
  • We are professional copywriters with talent for clever writing

 

 

 

 


 

 

 

 

Sitemap

 

The site map enables search engines to crawl your site effectively and will give you more traffic.

  • We create the site map and place it on your web server
  • We submit the site map to 50 search engines for more traffic
  • The site map page will also be added to your main navigation menu, if you wish so

 

What is a site map? A site map is a representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

 

 

 

 

Header Tags

 

Header tags is an effective way to communicate to search engines and your readers what a page is about. Used in the right way it can have an impact on your page ranking.

Many webmasters don't know how to use header tags in a correct way.

 

Google, Yahoo and Bing are intelligent – they detect when header tags and other "traffic tricks" are being misused.

 

For header tags to attract the attention of search engines they need to be positioned in the right order, grammatically correct, easily readable and relevant to the page.

 

  • We examine your website and improve existing header tags making them more easily accessible
  • We implement them on your site or instruct your webmaster how to do so

 

What are header tags?

Header tags are HTML script that reinforces the page's overall key theme.  They are given more weight by search engines than keywords in your regular text body. With header tags correctly installed you can direct more traffic to your website.

 

 

 

 


 

 

 

 

Google Sidewiki

 

The Google Sidewiki is a new tool for internet surfers to read and publicly comment on websites they visit. Recently launched it is predicted to become widely used in the near future.

 

As an owner of the website you have the right to write the first comment that will always be displayed first. However, the problem with the Google Sidewiki is that you can't delete or modify the comments that others post about your website. This gives an opportunity to competitors and dissatisfied clients to write maliciously about you and anybody going to your website will be able to read it.

Webdialogue will help you:

  • We monitor your website’s sidewiki for negative comments
  • We write your initial statements
  • We put unwanted comments appear further down

 

Remember: We know Google and we know how you can get the best online PR using the Google Sidewiki!

 

 

 

 


 

 

 

 

Is there SEO for flash sites?

 

Yes! From today we offer a solution to make flash sites' content searchable for search engines.

 

The trick is as follows:

* First we write a script that detects if every new visitor is a person or a search engine, and then presents either HTML or Flash content depending on who is visiting

* Then we produce a simple HTML version of the site content and put it on the web server - that is only visible to search engines, which don't understand the Flash

* While we do the HTML file, we can actually add meta tags to that file, to make it extra searchable

* We can also make sure that this HMTL file is using HTML header and other HTML structures correctly so that search engines read the content correct

* All we would need is FTP access to your flash site

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Web visibility within European Affairs...

 

Your online communication is crucial

WebDialogue is specialist at displaying your European Affairs messages and service to the world - and that's online.
It’s inexpensive and fun!

 

Don't just get a website
- get web visibility


Testimonials

 

I want to thank you again for your efforts in this, as a result, the number of visitors to my website has increased extensively.

- Gregory Goossens, Attorney, Fiscuriosa, November 2009

 

You are doing a great job!

- Christian Hald Buhl, Strategy Manager, SPOT ON DENMARK, September 2009

 



We checked our website and IT WORKED! It comes up on top of the Google search. Could you now please be so kind as to do the same for our other website? Many thanks.

- Monika Derecque, Director,
European Association of Pharmaceutical Full-line Wholesalers,
August 2008



Niels Bramsen from WebDialogue has done excellent work for us in sizable projects creating user guides, and making our web pages much more readable. He has a great eye for page layout and good editorial skills in English, with much creative flair. WebDialogue has also been a diligent, dependable and careful business partner, and we already have further projects WebDialogue will be involved with.

- Richard Foster, Managing Director,
EuroBrussels Limited, August 2007



Being a part of the network of Niels Bramsen in Brussels I would like to underline his excellent skills in creative business thinking, deep knowledge of the field of interactive media, professional understanding of web-design and his strong capabilities within the field of corporate communication. Apart from this he pays deep respect and loyalty to whatever project he is related to.

- Peter Munch-Madsen, Political Consultant,
Impact Brussels, December 2006



Excellent article on SEO, I like it very much and am happy to buy.

- Maryke Hanneman,
Editor of The Brussels Connection, June 2008



Niels Bramsen from WebDialogue has excellent communication skills, is very creative in business matters and hard working. Niels is the best teacher I ever had. Thanks to him I have learned lot, thank you so much.

-Hasnaa Bnouhachem, Marketing and Database Analyst,
Casaxe, November 2008



As a long-time colleague and friend, I know Niels Bramsen as a hard-working and clear eyed strategist. He has no problem making bold choices and is a thrilling thinker. No conversation with him is dull.

- Lars Andreas Pedersen, Screenwriter of several Danish movies and freelance copywriter at Wibroe, Duckert & Partners,
June 2006



Thanks a lot for the articles. It’s immensely exiting reading.

- Pierre Collignon, Editor of Insight Section of Jyllands-Posten,
Danish paper, May 2006

 

 

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